![]() Magnavox's pricing is similar to Quasar's, while General Electric, Admiral and Sylvania sets sell for a little less, they say. The Quasar TV line is priced to sell for slightly less than similar sets made by the industry giants-Zenith and RCA-and by Sony, according to industry sources. Bloomberg said he hopes to make that set here as well in the future, and any import curbs could accelerate such a shift. “There's a lot of talk about putting quotas on imports, but the best protection that American industry has is this sort of thing right here: Be competitive.”Īll of Quasar's color sets are manufactured here, except for the 12‐inch models, which are made by Matsushita in Osaka. He showed a visitor the gleaming new insertion equipment and expensive new assembly lines installed in the Quasar plant-mainly by technicians from Japan-in a $15 million modernization and automation program. Bloomberg, who quit as president of Warwick in January 1975 to join Quasar, walks a narrow line when the subject of the battle between American and Japanese producers is raised. The American operations of these three companies are neither as American as apple pie nor as Japanese as fish and rice. And last month, the Sanyo Electric Company of Osaka bought the TV‐manufacturing operations of Warwick Electronics, a major Niles, Illinois, supplier to Sears, Roebuck and Company. Next came the Motorola sale to Matsushita in May 1974, which the Zenith Radio Corporation is seeking to undo in a Federal court suit. ![]() But the ultimate outcome of this initiative remains uncertain. Carter agreed to open negotiations aimed at curbing the flood of Japanese television sets to this country. Naturally, the import topic arose during the recent visit to Washington of Prime Minister Takeo Fukuda of Japan, who offered an alternative. Carter has been seeking a way out of his dilemma, because whatever he does or does not do is certain to anger either the American television industry and labor unions or the nation's important trading partners, who fear that the country may be edging toward a trade war. If he fails to act, the recommendation automatically takes effect. The President has 60 days in which to accept, reject or modify the proposal. The United States International Trade Commission put President Carter on the spot on March 14, when it recommended a sharp increase in import tariffs. The Japanese reply that their prices are lower than American prices because they're more efficient the Americans scoff at the claim. The Americans have demanded severe import restrictions. ![]() American producers have condemned Japanese pricing policies, charging the importers with illegally dumping color sets in the United States at less than cost in an attempt to drive domestic manufactures out of business.
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